Skip to main content


Article for you to improve

< Back To Blogs

10 Not-So-Obvious Ways To Get Google B2B Leads

June 15, 2023   | By Rachel May

When it comes to generating leads for your B2B business, Google is an incredibly powerful tool. With millions of users conducting searches every day, it’s a goldmine of potential leads. However, simply relying on traditional search engine optimization (SEO) strategies may not be enough to stand out from the competition. In this article, we will explore 10 not-so-obvious ways to get Google B2B leads and boost your business.

Optimize your Google My Business (GMB) listing:

Google My Business is a free and powerful tool that allows you to create a detailed listing for your business. Optimize your listing by adding relevant keywords, accurate contact information, high-quality images, and positive customer reviews. This will help you appear in local search results and attract B2B leads in your area.

Create high-quality content:

Producing informative and valuable content is a proven way to attract leads. Develop articles, blog posts, whitepapers, and case studies that address common pain points of your target audience. By demonstrating your expertise, you will establish trust and position your business as a thought leader in your industry.

Leverage long-tail keywords:

While targeting broad keywords can be challenging, focusing on long-tail keywords can yield better results. Long-tail keywords are more specific and have less competition. Use keyword research tools to identify relevant long-tail keywords that your target audience is likely to search for.

Use Google Ads

Investing in Google Ads can be an effective way to reach B2B leads. Create targeted ads that appear at the top of Google search results for specific keywords related to your business. With proper optimization and targeting, Google Ads can drive highly relevant traffic to your website.

Implement structured data markup

Structured data markup is a way to provide additional information to search engines about your website’s content. By implementing structured data, you can enhance your search listings with rich snippets, such as star ratings, product prices, and event details. These enhanced listings can attract more attention and increase click-through rates.

Participate in industry forums and communities

Engaging in online forums and communities related to your industry can help you build connections and generate leads. Be an active participant by answering questions, sharing insights, and offering solutions to problems. Include a link to your website in your forum signature, driving interested users to your business.

Collaborate with influencers

Influencers have a significant impact on purchase decisions. Identify influencers in your industry who align with your brand values and have a substantial following. Collaborate with them on content creation, guest blogging, or social media campaigns to leverage their reach and tap into their audience for potential leads.

Optimize for voice search

With the rise of voice-activated devices like smartphones and smart speakers, optimizing for voice search is crucial. People often use voice search to find quick answers or make purchase decisions. Optimize your website content to match natural language queries and provide concise, informative answers.

Offer free tools or resources

Providing free tools or resources related to your industry can attract B2B leads and position your business as a helpful resource. For example, you could offer a free calculator, template, or industry report in exchange for contact information. This not only generates leads but also establishes trust and credibility.

Implement live chat on your website

Adding a live chat feature to your website allows visitors to engage with your business in real-time. This provides an opportunity to address their queries, provide personalized assistance, and capture leads. Ensure that your live chat is manned by knowledgeable staff who can answer questions effectively and nurture potential leads.

If you’re looking to scale your business growth and generate quality leads, we can be a valuable partner. With our expertise in digital marketing and lead generation strategies, we can help your brand effectively utilize the not-so-obvious methods mentioned in this article, ensuring maximum visibility, engagement, and conversions. Trust Kultremedia to drive your B2B lead generation efforts and propel your business toward success.

Do you want to Grow your business?

Hi, I am Aniya

Using our expert SEO tactics and lead generation experience, our talented team of copywriters and graphic designers will create a conversion-driven content marketing strategy.
Work with Aniya

Work with Aniya

Similar Post


The Role of Backlinks in SEO: Tips for Building a Strong Backlink Profile

In the dynamic world of Search Engine Optimization (SEO), backlinks are among the most influential factors that can significantly impact a website’s ranking and visibility on search engine results pages…

Get started now >
Facebook for marketing

Mistakes to Avoid When Using Facebook for Marketing

Facebook has emerged as a powerful platform for businesses to connect with their audience and drive sales. With over a billion users and an array of advertising options, Facebook is…

Get started now >

Automation Tools for Email Marketing

How to Streamline Your Campaigns and Save Time Email marketing has long been a powerful tool for businesses to engage with their audiences, drive conversions, and build lasting relationships. However,…

Get started now >
AI Tools for content marketing

Top Ten Powerful AI Tools for Content Marketing

In the fast-paced world of digital marketing, staying ahead of the competition is crucial. Content marketing has become a cornerstone of successful online campaigns, and leveraging artificial intelligence (AI) can…

Get started now >
how to engage Instagram audience

5 Easy Ways to Engage Your Audience on Instagram

In today’s digital age, social media has become a powerful tool for businesses and individuals alike to connect with their audience. Among the various social media platforms, Instagram stands out…

Get started now >

10 Not-So-Obvious Ways To Get Google B2B Leads

When it comes to generating leads for your B2B business, Google is an incredibly powerful tool. With millions of users conducting searches every day, it’s a goldmine of potential leads….

Get started now >

How to Identify and Target the Right Keywords for Your Business

It can be a tricky task to identify and target the right keywords for your business. It’s especially challenging when you don’t have extensive insight into the industry you intend…

Get started now >
how to run facebook ads

A Guide to Create and Run Successful Facebook Ad Campaigns

In today’s digital age, social media platforms such as Facebook have evolved into effective tools for businesses seeking to reach their target audience and achieve marketing success. With its large…

Get started now >
google ads quality score

Understanding Google Ads Quality Score

You’re working hard to create a quality AdWords account that prospective customers will find and click on. You’re researching keywords, creating compelling Ad Groups and landing pages, and writing ads…

Get started now >
Instagram brand awareness trick

Instagram Brand Awareness Trick for Higher ROI in 2023

In today’s digital era, social media platforms play a pivotal role in shaping brand awareness and driving higher returns on investment (ROI). Among these platforms, Instagram continues to dominate with…

Get started now >

It will help you improve your writing & bring ideas more clearly.

Free Marketing Plan